#013 – Paid Search Expert Ed Keay-Smith Discusses How to Develop Profitable AdWords Campaigns

Coffee Talk with Ed Keay-Smith from AdwordsMarketing.com This Coffee Talk is a special edition spotlighting the tips and techniques used by Ed Keay-Smith as he creates some of the top Google AdWords campaigns worldwide. After Keay-Smith shares some of his favorite campaign secrets with James, the two are joined by super affiliate Bronwyn Bamber, who weighs in on what has worked best for her and shares her advice on creating a highly-profitable paid search campaign. Learn from Keay-Smith about choosing the best keywords for a paid search campaign and how the latest Google filters get rid of the "rubbish," making it absolutely paramount that you create a well-written, keyword-rich ad. You will also learn how to successfully sidestep the robust Google triggers by choosing a larger variety of keywords that truly "match the message" of what your target audience is searching for. Keay-Smith shares teaches you more about how to optimize pages for keywords, and then provides great examples before being joined by Bamber, who is a regular on Coffee Talk and a real favorite amongst students. And, listeners have the unique advantage of hearing from Keay-Smith what to avoid when setting up a new paid search campaign and how to "tighten-up" campaigns and make them more effective and more profitable by creating multiple ad groups with 10-30 keywords each. As you are about to find, you can count o this Coffee Talk to provide you with the information you need to get into the top 5% of people who create AdWords campaigns and learn insider's secrets that will make your own click-thrus skyrocket.